
Zoho Analytics
Zoho Analytics is a modern, self-service business intelligence (BI) and data analytics solution that allows you to connect, prepare, and analyze your data by creating in-depth reporting and stunning data visualizations.
Zoho Analytics Key Differentiators - Why Zoho over other BI tools?
Low Cost
Zoho Analytics' licensing and pricing policies have been highly simplistic and transparent. Zoho's cost of BI and Analytics in terms of licensing, implementations and customisations, training and support is the least among all our market peers.
Extensibility
Zoho Analytics' offers a robust set of APIs for data integration, modelling, authorization, custom styling and dynamic reports embedding. Zoho's API framework enables elaborate customization and highly extensible low-code/no-code integration with any technology stack.
Flexibility
Zoho Analytics offers a high degree of flexibility with respect to analytics implementation and deployment. Zoho's proprietary cloud service is readily available round-the-clock. Alternatively, you can go for either public cloud or on-premise environments.
Security
Zoho Analytics has embraced 'privacy by design' where customers have far greater control over their data. Zoho's time-tested and accredited enterprise-grade security features and governance framework ensures continuous data management and stewardship.
Ease of Use
Zoho Analytics' self-service BI & Analytics offers an intuitive drag & drop interface for data exploration. Augmented with AI and ML capabilities such as search-driven conversational analytics, automated insights, predictive and cognitive analytics ensures that analytics is accessible by all.

Zoho Analytics DataPrep
Included with Zoho Analytics is an augemented self-service data preperation tool - Zoho DataPrep.
DataPrep allows you to connect, explore, transform, and enrich data from multiple sources for analytics, reporting, machine learning, date warehousing, and more.